I am a go-to-market and growth marketing leader with 7+ years of experience building scalable acquisition systems across multi-location and high-growth businesses. My work spans strategy, positioning, and channel execution with a consistent focus on measurable pipeline and revenue impact.
Over time, I have evolved from leading channel-level performance to owning integrated growth initiatives that align product, messaging, and demand generation around clear business outcomes.
About
Growth & Digital Marketing Roles
Previous Experience
In earlier roles, I led growth initiatives across fintech, education, and service-based businesses, owning acquisition strategy, campaign execution, and performance reporting.
These experiences built my foundation in:
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Full-funnel campaign strategy
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Paid and organic acquisition
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Conversion rate optimization
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Marketing analytics and reporting
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Rapid experimentation in resource-constrained environments
Working across industries sharpened my ability to connect business goals with practical growth execution.
Team Lead, Digital Marketing @ CSN Collision
Current Role
I lead digital growth strategy for a national multi-location network, driving acquisition performance while aligning marketing initiatives with operational and expansion goals.
My responsibilities include:
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Setting growth priorities based on market opportunity and business constraints
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Shaping acquisition strategy across SEO, paid media, and local visibility
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Translating performance insights into strategic adjustments
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Leading cross-functional execution while remaining accountable for results
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Partnering with stakeholders to ensure marketing supports revenue objectives
This role has strengthened my ability to balance strategic planning with hands-on execution in a performance-driven environment.
Experience
My Global Professional Career
Analytics & Performance Management
GA4, attribution analysis, performance dashboards, experimentation design, conversion tracking.
Demand & Acquisition
SEO, paid media, local growth strategy, funnel optimization, scalable acquisition programs.
Product & Messaging Alignment
Positioning refinement, value proposition clarity, integrated campaign development.
Go-to-Market & Growth Planning
Campaign strategy, demand generation, marketing roadmaps, growth experimentation frameworks.
Skills
Core Capabilities
Leadership Approach
I lead from inside the work combining strategic clarity with operational discipline. I prioritize impact over activity, focus on the few initiatives that meaningfully move growth, and use performance data to guide decision-making.
I am most effective in environments where marketing is expected to directly contribute to pipeline and revenue, not just awareness.